Who are the Americans Against Food Taxes?

americans against food taxes Who are the Americans Against Food Taxes?

Last night, while watching CNN’s coverage of the Egyptian democracy protests, I was surprised by the following commercial.

Well, maybe not surprised. The placement of this commercial is actually quite smart.

Think about it….we’re sitting there watching ordinary Egyptian citizens stand up against 30 years of autocratic rule while being pelted with rocks by pro-government Agent Provocateurs.

If this was a made for tv movie, it would be clear who were the heroes and who were the villains.

  • Ordinary citizens – GOOD
  • Autocratic government – BAD

And this commercial is presenting the exact same message.

  • An ordinary American Mom trying to feed her family during a time of economic uncertainty – GOOD
  • A socialist government trying to control what Americans eat and drink with taxes – BAD

Perfect….a clear and concise message, delivered with a ton of emotion…and the timing couldn’t be better.

So, unless you’re a heartless SOB, you hopped immediately onto the interweb and surfed on over to NoFoodTaxes.com

americans against food taxes website pic Who are the Americans Against Food Taxes?

Where the webmaster has made it very easy for you to email…

  • Your US Senators
  • Your US Representative
  • Your Governor
  • Your State Senator
  • Your State Representative
  • .

    …the following message:

    Combating obesity and improving in the health of Americans are important goals, but there are better solutions to tackling obesity than discriminatory taxes on soda and juice drinks.

    Taxes on food and beverages will not make people healthier, but they will hurt American families struggling in tough economic times, like mine.

    Please reject taxes on food and beverages. Enough is enough!


    And as of this morning, 92,921 American patriots have stood up against unfair soda pop taxation and emailed their government representatives.

    WooHoo!!!!….way to go and stick it to the man.

    Of course…. I have to wonder if those 92,921 American anti-soda-tax patriots have any idea who paid for the commercial that got them to take action and stand up against big government.

    I wonder if they would feel different if they knew that this battle isn’t between taxpayer & big government…it’s between the American Beverage Association and big government.

    This isn’t a battle between David & Goliath.

    It’s Goliath vs Goliath.

    And both Goliaths want your money.

    .

    Doug Robb is a personal trainer, a fitness blogger and author, a competitive athlete, a social media nerd and a student of nutrition and exercise science. Since 2008, Doug has brought his real-world experience online via his health & fitness blog, Health Habits.

    12 Comments

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    3. shaun

      September 19, 2011 at 12:31 pm

      First saw this ad during the super bowl. That tells you exactly how much this is worth to the beverage industry.

      Big business needs to paint the institution of government as the boggie man because they know that government is the only way we can actually stand up to them and keep them from invading our home and our lives…the American system of government is supposed to protect the people. Big business knows this and the best way to guarantee we have no recourse is to take away the most powerful tool we have against them.

      Did not realize who paid for this but it makes perfect sense.

    4. Guy

      June 25, 2011 at 4:31 pm

      Surely if they had the peoples interest at heart, they would subsidise fresh fruit and veg?

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    6. Wilfredo Flores

      February 7, 2011 at 3:30 pm

      @ Atania,

      Totally agree with you. For most people organic foods are unaffordable. That’s one of the reasons why there is so much obesity amongst the poor. Processed foods, although less nutritious are more affordable. Our government has made a deal with the devil by subsidizing corn growers, and not much else. That’s what has to be changed.

    7. Atania Gilmore

      February 6, 2011 at 10:57 am

      I’m an ‘ordinary mom’ with four kids to feed – three of them teenagers.

      Money is tight but I don’t cut corners with food – fresh/organic produce,lean meats and fish. I never buy soda.

      I would love to see some of the huge profits made by Coca Cola and Pepsico diverted to subsidizing organic farmers and ranchers! I have seen their financial statements in my business classes, their profit margins are obscene.

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    9. Wilfredo Flores

      February 5, 2011 at 5:16 pm

      I’m all for not taxing food. But isn’t the idea of drinking high sugar content drinks more dangerous? I hope you don’t really believe that we’re living in a socialist society. If you do, that’s very disappointing.

      The battle is between two Goliaths, but one is trying to help rid this country of the problem of obesity while the other makes a profit and ignores the problem caused by the product they put out. That’s a problem.

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