Posts Tagged ‘trends’

Economy will drive fitness habits in 2010

January 4th, 2010

As reported by Reuters, “cost-conscious workouts at home and at the gym topped the list of fitness trends for this year in a survey, followed by shorter, more time-efficient regimens, such as boot camp and circuit training“.

“People are looking for ways to accomplish as much as possible with as little time and money as necessary,” said Cedric X. Bryant, chief science officer of the American Council on Exercise (ACE), which conducted the online poll of fitness professionals.

“Last year ‘budget-conscious’ was on the list but this year the majority of the respondents put it as one of the top,” he added.

Other money-saving measures, such as the shift from personal training sessions to small group training classes and in-home workouts using smaller, more portable equipment, also made the list.

“Personal trainers are seeing they’ve got to respond to market needs. Working with two to four clients at a time they can charge less but still get their hourly fee,” Bryant said.

Boot-camp workouts and circuit training, both of which burn calories while building strength and endurance, will be among the most popular trends in 2010, as time-constrained consumers seek shorter, more intense regimens.

“We’re living in a time-pressured society where people are working longer because of staff reductions or trying to pick up extra income,” Bryant explained.

But, it’s not just the economy that is driving future fitness trends.

The aging of the baby boomers and the growing obesity problem will also impact the direction of the fitness industry

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So, here’s my question…

Considering that personal training has been the biggest money maker for health clubs in the past decade, how are they going to adapt to a lingering recession, high unemployment levels and reduced disposable income?

Can they adapt?

Or maybe, just maybe, something better will emerge out of this economic mess.

Perhaps, instead of driving to the gym and paying someone to tell us how to exercise, we can adopt a DIY attitude towards our health & fitness.

  • Perhaps we can pool our knowledge (see internet, social media, facebook, twitter…)
  • Perhaps we can support each other (see not paying $80 per hour for support)
  • Perhaps we can exercise outside of a socially approved health club facility (see outdoors, rec room, garage)

So, what do you think?

  • Is the recession going to kill the corporate health club?
  • Can they adapt in time?
  • Is the recession impacting your fitness routine?
  • If so, how?

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Fitness Trends 2010

December 11th, 2009

fitness trends 2010

It’s that time of year again.

It’s time for the fine folks at the American Council on Exercise (ACE) to peer into their crystal Bosu balls and predict the Fitness Trends for 2010.

So, without any further ado, here are your…

Fitness Trends for 2010

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ace

The clairvoyants at ACE have predicted that fiscal restraint will be the biggest influencer on the fitness trends of 2010.

Quel surprise

Here’s their top 10:

  1. healthhabits recommendsCost-Conscious Workouts at Fitness Clubs and at Home: The impact of the economy continues to affect the choices of fitness enthusiasts and health clubs alike.  Gyms will alter programming and training to better serve the needs of the cost-conscious member, while in-home workouts utilizing small, portable fitness equipment will be popular among individuals watching their budgets. health fitness exercise Honestly, I can’t say enough about the Iron Woody bands – great workout tool, portable, inexpensive and pretty much indestructible. For the time being, you can buy them here. But, in the near future, I hope to be able to get you a better Health Habits discount.
  2. Group Training: Individuals will scale back on personal training sessions to take advantage of small-group training and group class participation as another way to save on expenses. Health clubs may alter some programs to better suit the needs of larger groups.  Likewise, individuals may find that the group setting offers additional motivation and support of their fitness efforts. health fitness exercis xxxe body We are already seeing this with the explosion of Boot Camp style group workouts health fitness exercise workout hiit
  3. Time-Efficient Workouts for the Time-Pressured American: Shorter yet higher-intensity workouts will be more appealing to those with busy schedules because they can reap significant fitness rewards with relatively minimal time investment.  Boot-camp style workouts will continue to be one of the most popular of these trends in 2010, offering the ability to burn sufficiently large number of calories while simultaneously improving muscular fitness.  Circuit training will also be a time-efficient workout of choice due to its combined strength and endurance activities. health body fitness health health fitness hiit healthhabits hiit healthhabits Not to mention the growth of HIIT & HIRT workouts health fitness exercise workout hiit health fitness exercise workout hiit
  4. Exergaming: Exergames (see Nintendo Wii Fit) will continue to climb in popularity and be taken to the next level: fitness clubs. By integrating fitness-based video games into their programming, clubs will offer unique exercise sessions for game-lovers and those looking for variety within their workouts. health fitness exercise  hiit healthhabits fitness obesity weight loss Note – This already exists at “kids-only” gyms like this one he health fitness exercise workout hiit health fitness exercise workout hiitalth
  5. Boomer-Specific Programs: Special fitness programming for aging adults will remain a strong trend next year.  Growing numbers of boomers recognize the multitude of benefits that come along with regular exercise participation, from lowering blood pressure and cholesterol to maintaining one’s functional independence and overall wellbeing. fitness obesity weight loss hiit The Boomers have been driving market trends for decades. No reason for it to stop now. health fitness exercise workout hiit health fitness exercise workout hiit
  6. Functional Training Workouts: Functional training workouts will increase in variety. health Over the past 12 months, I have noticed that people are replacing “bodybuilding” style exercises more more “functional” movements. Hopefully this is a trend that has legs. health fitness exercise workout hiit health fitness exercise workout hiit
  7. Health and Fitness Awareness: The importance of health and fitness is gaining greater awareness among commercial and governmental organizations.  There will be a strong movement towards collaboration between these groups and health and fitness organizations throughout the New Year.  These diverse groups will work together in the fight against physical inactivity and obesity. The media frenzy over America’s Obesity Epidemic is driving this increased awareness. heal health fitness exercise workout hiit health fitness exercise workout hiitth fitness exercise workout hiit health fitness exercise workout hiit
  8. Importance of Proper Professional Credentials: Health and fitness clubs are recognizing the need for, and the importance of, hiring trainers who hold high-quality, reputable professional credentials.  NCCA-accredited fitness certification is fast becoming the recognized stamp of approval for credentialing quality in the fitness industry.  ACE is among the few organizations to which the National Commission for Certifying Agencies grants this accreditation for certification programs. Hmmmmm, is it coincidence that ACE exists solely to sell training certifications??? Methinks I smell a conflict of interest health fitness exercise workout hiit health fitness exercise workout hiit
  9. Specialty Exercise Classes: Specialty classes such as ethnic dance, hooping, pole dancing and Zumba will remain popular due in part to the continued success of shows like Dancing with the Stars and So You Think You Can Dance.  Fusion-type classes will be popular among fitness enthusiasts that want to switch up their typical workout programs.  Additionally, more gyms will offer unique group exercise programs and mind-body activities. fitness fit weight loss Let’s face it. A lot of people don’t exercise because it bores them out of their little Ritalin addicted minds. Zumba classes, stripper classes, surfboarding classes, ballet bootcamp classes, mma classes and even dodgeball classes aim to make exercise a little less like work and a little more like play. health fitness exercise workout hiit health fitness exercise workout hiit
  10. Fitness Training Tools: Technology is continuing to infiltrate the fitness world.  The use of tracking and online training and scheduling tools will increase in the coming year with more people looking to better gauge their progress by accessing and monitoring details of their fitness programs.  Mobile applications are even bringing fitness on-the-go through iPhone applications and other downloadable programming. health body fitness health health fitness hiit healthhabits Between wearable fitness tools and their online companions, technology IS going to play a larger role in the fitness industry. Unfortunately, you are still going to have to do all of the sweating.

We,, there you go. The fitness trends for 2010.

Too bad that the #1 trend wasn’t…MORE EXERCISE, LESS TV

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2009 Fitness Trends

November 7th, 2008

generation-xxl

The American College of Sports Medicine (ACSM) has released their annual survey of the top fitness trends for the coming year.

So here it is…with some commentary from yours truly.

Top 20 Worldwide Fitness
Trends for 2009

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1. Educated and experienced fitness professionals

Because of an increase in the number of organizations offering fitness certifications, it’s important that consumers choose professionals certified by programs that are accredited by the National Commission for certifying agencies, such as those offered by ACSM.

Now, you don’t suppose that this trend was ranked so high to help with the ACSM bottom line, do you???

2. Children and obesity.

This trend – and designing exercise programs to reverse it – is high in the minds of fitness professionals not only because of the number of children who are currently overweight and obese, but because these children are more likely to become obese adults.

All you have to do is take a look around your neighborhood to see that childhood obesity has become adolescent obesity is becoming adult obesity.

3. Personal training.

Education, training and proper credentialing for health and fitness professionals who act as personal trainers has become increasingly important, and is an integral part of staffing for health and fitness facilities.

While good personal trainers are becoming harder to find, a certification, while important, doesn’t guarantee quality. Like any other service, referrals and word of mouth is probably your best bet when you are looking for a trainer.

4. Strength training.

Strength training is an essential part of the ACSM’s guidelines. Lifting weights isn’t just for bodybuilders; it’s crucial to maintaining bone mass density with aging and is used in a variety of rehabilitation settings.

Physical strength is vital to our quality of life as we age. Not to be too graphic, but it makes no sense for a senior citizen to require assistance to get off of the toilet. Strength training will ensure that you have the strength to maintain your daily activities well into your senior years.

5. Core training.

Different from strength training, this type of training emphasizes conditioning the back and abdomen muscles and improves spine stability.

Core training is essential to overall strength. Where I disagree with most trainers is with the use of Bosus and stability balls and other gimmicks as a way to develop core strength. There are better ways.

6. Special fitness programs for older adults.

With more and more of the baby boomer population reaching retirement age, health and fitness professionals are designing age-appropriate fitness programs to keep older adults healthy and happy well into their golden years.

The boomers have been driving our economies for years. this is just the next phase.

7. Pilates.

Pilates incorporates a great deal of core training, while still strengthening and toning the entire body. Part of its appeal is that many exercises can be done with a simple mat – no extra, expensive equipment required.

While it’s popularity may be on the wane, Pilates is still a much better fitness model than the bodybuilding model promoted in most fitness magazines.

8. Stability ball.

Because the size of stability balls varies so greatly, many different exercises can be performed with them. It can teach balance and strength in addition to stability.

It’s one tool in your fitness arsenal. Don’t overuse it; don’t ignore it.

9. Sport-specific training.

This trend distinctly relates to young athletes. High school athletes are incorporating training into their off-seasons in order to stay in top shape for their sports.

Athletic coaching and sports science have entered the main stream market with sport-specific training. However, remember that a sport-specific program is only as good as the coach that created it.

10. Balance training.

Numerous activities feature balance training, including yoga, foam rollers, BOSU balls, and more. This trend has risen to the top 10 after not making the trends list in 2007 and being listed at no. 14 in 2008, possibly because of the increased emphasis on its importance for older adults.

Balance training should make up part of any fitness program. But, you don’t need to spend money on silly infomercial balance training equipment. Unilateral exercises are the easiest and best way to improve your balance.

11. Functional Fitness

This is a trend toward using strength training to improve balance, coordination, strength, and endurance to improve one’s ability to do activities of daily living. Exercise programs reflect actual activities someone might do during the day.

Functional fitness is sport-specific training without the sport. You are training to improve how you function in day to day life. A very sensible way to train. I would have ranked this much higher.

12. Comprehensive Health Promotion Programming at the Worksite

This is a trend toward a range of programs and services provided to improve the health of workers integrated with systems to support the evaluation and reporting of their impact on health, costs, and productivity.

Insurance companies are pushing employers to institute fitness programs as a way to avoid ever increasing premiums.

13. Wellness Coaching

This is a trend to incorporate behavioral science into health promotion programs. Wellness coaching uses a one-on-one approach, with the coach providing support, guidance, and encouragement. The wellness coach focuses on the client’s values, needs, vision, and goals.

This trend to incorporate physical fitness with mental, emotional and spiritual fitness is beginning to assert itself. This is the way it should always have been.

14. Worker Incentive Programs

This is a trend toward creating incentive programs to stimulate health behavior change as part of employer-based health promotion programming and health care benefit design.

See #12

15. Outcome Measurements

This is a trend toward accountability. After many years of just talking about outcomes, there will be efforts to define and track outcomes. Measurements are necessary to determine the benefits of health and fitness programs in disease management and to document success in changing negative lifestyle habits. The proliferation of technology will aid in data collection to support these efforts.

See #12. Insurance is driving this bus.

16. Spinning (Indoor Cycling)

As an instructor describes the terrain, this group fitness program has been described as pedaling outdoors without changes in temperature, humidity, or other environmental changes. The pedal tension on the stationary bike is like riding uphill or through valleys. Often, upbeat background music helps to motivate people through this relatively high intensity workout.

Spinning is as popular as ever.

17. Physician Referrals

This is a trend toward a growing emphasis being placed on partnerships with the medical community, resulting in seamless referrals to the health and fitness facility.

See #12…again.

18. Exercise and Weight Loss

This is a trend toward incorporating a sensible exercise program in all weight loss programs. Most sensationalized diet programs incorporate some kind of exercise program into their daily routine. However, in 2009, the coupling of a diet (or diet pill) and exercise will become more important.

Our kids aren’t the only chub-chubs. As well, this is also being driven by insurance companies.

19. Group Personal Training

This trend expands the Personal Trainer’s role from strictly oneon- one training to small group training. The Personal Trainer works with two or more people (but in a small group) and offers discounts for the group.

A great way to get the services of a fitness professional at 1/4 the cost. Great idea.

20. Reaching New Markets

This is a trend that identifies new markets in all aspects of the health/fitness industry. With an estimated 80% of Americans not having a regular exercise program or a place to exercise, commercial, clinical, corporate, and community programs will reach out to tap this huge market.

These are my clients. In home training…more convenient and more affordable

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Well there you go…the fitness trends for 2009.

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