Your mind has been shaped by evolution to absorb the culture that surrounds you.

As a child, you ingest and collect the beliefs, attitudes and actions from everyone around you. Using this form of mimicry, you learn how to walk and talk and think and feel.

And, if everything goes well, you grow up to be a happy, well-adjusted, functioning member of society.

However, along with this amazing ability to absorb information comes a serious design flaw. As our infant selves suck up all of this shared knowledge, we are often unable to differentiate between useful and hurtful information.

Our baby brains are wide open to mind viruses.

Even as adults, we all exchange information with one another. Through language, we exchange ideas and beliefs. Through observation, we observe each other’s styles of moving and acting and dressing and are influenced.

But, how are we influenced by these shared beliefs (memes)?

For the good or for the bad?

In theory, as adults, we have the ability to filter the information that comes our way. We don’t have to absorb and believe everything that we see or hear. We can protect our minds from the harmful mind virus.

In theory.

In practice, all of us are infected with mind viruses.

The question we need to ask ourselves is whether our mind viruses are good for us or not.

• Prejudice is a mind virus
• Religion is a mind virus
• Women with giant shoulder pads in the 80s was a mind virus
• Capitalism is a mind virus
• This song is a mind virus
• Charity is a mind virus
• Listening to the advice of your parents is a mind virus
• Not standing out in a crowd is a mind virus
• Being afraid of public speaking is a mind virus
• Smiling at babies is a mind virus

And when it comes to obesity:

• Believing that your dna makes you fat is a mind virus
• Believing that you will never lose weight is a mind virus
• Believing that yo-yo weight loss is inevitable is a mind virus
• Eating junk food when you are sad, bored, nervous, happy, etc is a mind virus
• Believing that you don’t like exercise is a mind virus
• Believing weight loss is too hard is a mind virus
• Believing that bodyfat offers some sort of emotional protection is a mind virus
• Believing that food is a reward for good behavior is a mind virus
• And so on….

So, what is holding you back from losing those extra pounds?

You already know what foods make you fat and which make you lean (if you don’t, start here).

You already know that your body needs to move to be healthy (if you don’t, start here).

And yet, more and more people get fatter and fatter year after year.

.Unconsciously.

.Because they are infected with a mind virus that makes them fat.

.So, what’s your obesity mind virus?

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