Posts Tagged ‘high fructose corn syrup’

Fatwashing is the new Greenwashing

October 5th, 2009

thierry henry play 4 life pepsico

Frank Lampard and Thierry Henry are the celebrity faces of a new anti-obesity ad campaign being launched by Pepsi.

Anti-obesity & Pepsi?

That’s an odd combination

soda obesity nyc

I always thought that soda helped to cause obesity.

But, if Pepsi wants to help me lose weight and get fit, then they must be one of the good guys…and therefore, I must drink more Pepsi

MUST DRINK PEPSI….MUST DRINK PEPSI….MUST DRINK PEPSI….

Nooooooo!!!!!!!

Help….I’ve think I have just been fatwashed by Pepsi

frank lampard play 4 life pepsico

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NYC Declares War on Soda

September 13th, 2009

soda obesity nyc

New York City’s public health officials opened a new front in their struggle against high-calorie beverages on Monday, unveiling a new ad campaign that graphically depicts globs of human fat gushing from a sideways drink bottle.

Mmmmmmmm….I could rally go for a great big glass of globby liquified human body-fat.

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Your Kids are being Targeted

August 4th, 2008

I just read a great post by Lisa Newton (CEO of Iowa Avenue), in which she exposes the amount of marketing money spent to encourage your children to drink pop, eat cereal and get fat.

Summary of Lisa’s Post

Food producers spend $867,761,000 per year marketing carbonated beverages, breakfast cereals and snack foods to your kids.

In comparison, $65,938,000 (or 8% of the pop/cereal/junk food budget) was spent marketing dairy products, fruits and vegetables.

Here is the full list

But wait, the government is taking steps to reverse the growth of childhood obesity.

Big government money.

“The Centers for Disease Control’s current annual budget for nutrition, physical activity, and obesity is about $41 million for Americans of all ages. The U.S. Department of Agriculture’s Team Nutrition, whose goal is to improve children’s eating and physical-activity habits, has an annual budget of about $10 million“.

$51 million?

That’s it?

Hell, Dick Cheney spent that much on shotgun ammo last year alone.

Let’s recap:

$867,761,000 per year spent on marketing carbonated beverages, breakfast cereals and snack foods to your kids.

In comparison, $65,938,000 was spent marketing dairy products, fruits and vegetables to your kids.

And the government spent $51,000,000 marketing healthy eating and exercise to your kids.

In total, just under 13.5% of the pop, cereal and junk food budget is spent on marketing healthy alternatives.

And we wonder why our kids are FAT.

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