Today is an important day in the history of Canada. From this day forward, Canadians will recognize April 23 as the day Coca Cola came to our rescue and helped us save ourselves from the medical scourge known as obesity.
Because on this day, Coca-Cola Canada announced the launch of a national campaign to inspire Canadians to come together to find real solutions to this important issue affecting our society.
“This campaign aims to inform people about the concept of energy balance, educate them on our products and inspire Canadians to live more active, healthy lives,” said Nicola Kettlitz, president Coca-Cola Ltd.
Wait a second…that sounds like a big pile of marketing BS to me…let’s check the BS detector…
Yup, just as I suspected…total marketing BS.
If only we could have a little honesty injected into the discussion.
So…what do YOU think?