So, imagine my delight when a group of scientists from Caltech U discovered which region of the brain is responsible for resisting cravings.
Specifically, the researchers found that when people are presented with a temptation like chocolate fudge brownie ice cream, two regions of the brain go to war. The ventromedial prefrontal cortex (vmPFC) and the dorsolateral prefrontal cortex (dlPFC).
After tempting a group of test subjects with an ooey-gooey chocolaty dessert, the researchers found that
They also found that both regions become active and compete against each other when we are presented with a temptation like ice cream, booze, extra-marital sex, etc.
They also found that unless you strengthen the dlPFC by resisting short term urges on a regular basis… it’s going to get it’s butt kicked by the vmPFC.
In essence – willpower is a muscle…just like Grandma said.