What comes to mind when I say: ENERGY DRINK?
Personally…. I think of the idiot frat boys who live two blocks down the street from me who like to pound Red Bulls & vodka on a Wednesday afternoon and do stupid stuff on their skateboards
I also think of this article - Do Energy Drinks Improve Athletic Performance and Promote Weight Loss?
So….when the folks at Celsius contacted me about trying out some samples of their product, my initial & immediate response was to say “no thanks” and get back to work.
However….in their email, they mentioned that their product was “natural”. And when I think of “energy drinks”, I don’t think natural. I think chemicals and artificial sweeteners and the aforementioned idiot frat boys and gym rats and people who don’t give a crap about their health.
Which probably makes a ton of sense from a business perspective.
But what about us health & fitness geeks?
There are some afternoons when my energy is drained from long hours of work and my brain is having a tough time writing blog posts that don’t suck swamp water.
On days like that… I can really use a dose of liquid energy. But I want that energy drink to be healthy & chemical free.
However, unlike their competitors, Celsius also contains:
Equally important to me were the ingredients that weren’t included:
Based on all that, I decided to give up my afternoon espresso for a week to beta-test some Celsius samples.
And after seven days of taste testing…. and it turns out that I like this stuff.
Celsius markets to people who:
And while I’m not too blown away by the -100 calorie claim, I can honestly say that Celsius provides:
And because I love you guys so much, I talked the Celsius rep into doing a giveaway of a bunch of Celsius product. Stay tuned for the details.