Fitter, Stronger, Healthier
At noon on Wednesday, February 22, a 15,000-pound shipping container descended from 30 ft. above Yonge and Dundas Square in Toronto to reveal Reebok’s new global campaign, The Sport of Fitness Has Arrived.
Following the drop, a flash mob of 250 people filled the square and introduced Toronto to a super high-energy CrossFit WOD .
About healthhabitsDoug Robb is a personal trainer, a fitness blogger and author, a competitive athlete, and a student of nutrition and exercise science. Since 2008, Doug has expanded his impact by bringing his real-world experience online via his health & fitness blog, Health Habits. Read more posts by Doug at Hive Health Media.
That was.. amazing! LOL. Its a new way of interacting customers with their new CrossFit WOD. To be honest, I thought the 250 mobs will pop out at the cargo box.
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