The Link between Dopamine and your Unfortunate Addiction to Ice Cream

Most of you can look at this picture of an ice cream sundae, appreciate it’s creamy goodness and move on with the rest of the article.

However, for an unlucky minority, just the very sight of this frozen delight is enough to set off a powerful dopamine response in their brain – leading to a burst of neuro-chemical happiness and an almost irresistible desire to find the nearest ice cream parlor.

For those people, the mental association between this picture of an ice cream sundae and the real thing is so powerful (due to the dopamine), that they can already imagine the pleasure they will receive as they dive into that giant bowl of ice creamy goodness.

And, considering we live in a world where ice cream sundaes aren’t hard to come by, a large percentage of those dopamine-flooded individuals are going to indulge in a bowl or two.

And it’s not just ice cream.

Scientists believe that this study will help them figure out why some people are more strongly motivated by environmental cues and therefore at a greater risk of compulsive/addictive behavior.

This could apply to all manner of addictions – food, drugs, sex, danger, my blog, etc…

.

Reference

Print Friendly

Related posts:

  1. PEDF: The link between Obesity and Type 2 Diabetes?
  2. Mainstream Medicine is Insane
  3. Grapefruit and Weight Loss: New Research
  4. Ontario is Fat
  5. 5 Minutes of Pleasure
About healthhabits

Doug Robb is a personal trainer, a fitness blogger and author, a competitive athlete, and a student of nutrition and exercise science. Since 2008, Doug has expanded his impact by bringing his real-world experience online via his health & fitness blog, Health Habits. Read more posts by Doug at Hive Health Media.

View all posts by author: healthhabits

Enter your email address below to receive updates each time we publish new content.

Post comment as twitter logo facebook logo
Sort: Newest | Oldest

I think its not the minority who get turned on by food porn, its the vast majority! Othewise explain the role of a makeup artist for food?

I have been in recovery for over fifteen years now - from Alcohol. I could hang out in the local bar or liquor store all day long and never even think about taking a drink. But I cannot walk down the ice cream isle at the grocery store. Seriously. I have to avoid it like the plague. If I bought a pint I would eat it in one sitting. Same or half a gallon. Amazing addiction.
Did I mention that my fav stops on my last trip to Rome were the gelato stands. Who needs monuments and architecture and paintings and gorgeous women - well, strike the gorgeous women, I took one with me, no, she took me :) - when there is gelato to be had about every fifty feet?

I feel as though my point was just proven. This article is saying that merely looking at a photo causes a serious need to eat it, which is why exposure to advertising is more harmful to some than others (but it's not great for anyone really). I think the inability to stop once you start may be more strongly linked to blood sugar and emotional/psychological issues, which is not to diminish how hard it is, but to say that the source of percieved need is different. After all, if a person was truly physically addicted to all sugar, then they'd go on honey binges, or sugar cubes, or eat bananas for 3 days straight. This has to imply that something deeper is happening emotionally-- ice cream is filling a void perhaps that we don't know how to fill with friendship, a grieving process, or fulfilling careers, for example--rather than just a biological process.
Again, studies like this only make it easier to make excuses. And I truly believe these studies are negatively motivated to try to create easy solutions that cost us money when we know we need to do physical, mental and emotional work to deal with our concerns with food, fat and our bodies.

At one level (the fiscal level), I agree that funding for these studies is based on making money...and that's not necessarily bad. Pure science has always required benefactors of some sort...as has the art world, but I digress.
On another level (the science geek level), we have to remember that the researchers are still at least partly driven by a need to understand life's mysteries.
And human obesity is a fantastic mystery.
There are so many potential factors involved in why a person shoves a lot of crappy food down their pie-hole
Emotional, mental, chemical, hormonal, societal, etc....
There are a ton of pieces to this puzzle and they all interact with each other - creating an infinite number of factors of influence. Some more important than others, but all working together to make us fat & unhealthy.
And finally, I also agree that some people will look at a study like this as an excuse for their behavior. But, that has nothing to do with the study. If it wasn't this excuse, it would be another.
I have a friend who has certain physical limitations that make it very difficult to live a "normal" life with a job and friends, etc... But, he busts his ass to make sure that he contributes to this world. He doesn't let his circumstances determine the quality of his life.
And because of this, he motivates the hell out of me.
I realize that I am ranting and raving a little bit now, but it gets me all worked up when people choose to live an unexamined life and decide to accept their limitations/quirks as a fait accompli.
It's our challenges that make us stronger. If someone is unlucky enough to have a brain that starts pumping out dopamine at the mere sight, sound, thought of food or drugs or sex, they still have a choice of whether or not to act on those urges that arise as a result of the dopamine. A difficult choice perhaps, but still a choice
Nancy - I want to thank you for all your comments and to wish you a Merry Christmas and a Happy Holidays.

This does say a lot. Not only do I have a heightened response to lots of sweets but the more I eat the more I desire them. If I have ice cream for two days in a row it sets me on a terrible binge over the next week until my wife knocks some sense into me.
This is an important article I believe because lots of people think they are just weak as opposed to understanding what and what causes that binging.

Unfortunately, I think the moment you bring up the fact that there is a small minority of people who have this reaction to this photo, a much larger group of people who don't have it but rather have to do some emotional and physical work to get through other reasons for not limiting ice cream intake suddenly believe they belong to this small minority. As a result, such a belief can become yet another excuse for individuals to take their power over their diets out of their hands. Many scientists who are studying these behaviors are doing it to sell us more products, so many of which have been devveloped and none of which have worked thus far.

Trackbacks

  1. [...] This post was mentioned on Twitter by Health Habits. Health Habits said: The Link between Dopamine and your Unfortunate Addiction to Ice Cream – http://dld.bz/Cmc5 – #health #obesity #diet #fat #fitness [...]

  2. [...] log.  Find out how and why.Doug, our co-founder of Hive Health Media with myself, has uncovered the hidden secret behind ice cream addiction.  He’s found a study linking a neurotransmitter in your brain with ice cream eating [...]

  3. [...] our co-founder of Hive Health Media with myself, has uncovered the hidden secret behind ice cream addiction.  He’s found a study linking a neurotransmitter in your brain with ice cream eating behavior. [...]