The FTC has charged the makers of POM Wonderful 100% Pomegranate Juice and POMx supplements with making false and unsubstantiated claims that their products will prevent or treat heart disease, prostate cancer, and erectile dysfunction.
“Any consumer who sees POM Wonderful products as a silver bullet against disease has been misled,” said David Vladeck, Director of the FTC’s Bureau of Consumer Protection. “When a company touts scientific research in its advertising, the research must squarely support the claims made. Contrary to POM Wonderful’s advertising, the available scientific information does not prove that POM Juice or POMx effectively treats or prevents these illnesses.”
POM Wonderful said that it disagrees with the FTC and its results have been encouraging. POM said it has a right to share its research as it becomes available, especially because its food products do not have risks associated with pharmaceuticals.
“It’s a shame that the government is unable to understand this fundamental distinction, and instead is wasting taxpayer resources to persecute the pomegranate,” the Los Angeles-based company said.
The FTC isn’t persecuting the pomegranate.
They’re persecuting a company that took a previously unloved little fruit and with a few million dollars for research & advertising, transformed the image of the “health juice” market from hippie to hipster.
Unfortunately, they went a little too far with their marketing claims.
Statements such as the following caused the FTC’s ears to perk up.
If they’re smart, they will start acting like other health & fitness supplement companies and….
Apparently they’re pretty smart.