Brits Get Paid to Lose Weight

Here are the facts:

  • 2/3 of British adults are either obese or overweight.
  • Obesity is costing the British economy/healthcare system billions of dollars….£16 billion annually
  • £16 billion is a lot of money.

As a result, the British government is getting creative in their efforts to slim down the nation.

And their latest effort is to pay people to lose weight.

pounds for pounds british weight loss for pay program1 Brits Get Paid to Lose Weight

Does it work?

pounds for pounds efficacy Brits Get Paid to Lose Weight

Hmmmm…get paid to lose weight

wonder if that would catch on in America?


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Doug Robb is a personal trainer, a fitness blogger and author, a competitive athlete, a social media nerd and a student of nutrition and exercise science. Since 2008, Doug has brought his real-world experience online via his health & fitness blog, Health Habits.


  1. zach

    July 5, 2010 at 2:47 am

    Yes, you get pay to loss weight?
    After getting the payment, you become fat again.
    The desire to loss your fat should be not because all the money!
    But, still goood campaign, though :)

  2. Veronica

    June 9, 2010 at 6:34 pm

    This would be amazing in the U.S. I’m so jealous. Probably because I’m broke, but I think this would definitely provide that last little push of motivation I’m lacking to get really serious about weight loss.

  3. Pavlov's Ape

    June 8, 2010 at 5:43 pm

    My theory. More men participate. Men lose weight more easily. Therefore, this may explain the results. What do you think?