.First, we had a war against drugs.
Then we started a war against obesity.
Now, we have a war against salt.
On the anti-salt / salt reduction side, we have New York mayor Michael Bloomberg, First Lady Michelle Obama and starting this morning…..Health Canada.
A salt reduction plan where they ask industry to reduce the amount of salt in their processed foods.
Both of these initiatives are modeled on the salt reduction campaign that the Brits kicked off in 2003.
Hmmmmm…..a voluntary salt reduction.
And why would our processed food producers want to “voluntarily” reduce the amount of salt in their products?
So, I ask once again…why would food producers “voluntarily” reduce the amount of salt in their products?
Apart from a public shaming campaign (boo salt), I can’t think of a single reason.
In fact, food giant Cargill is fighting back with a p.r. campaign featuring Food Network star – Alton Brown.
The anti-salt side is about to get their butt kicked.
(for more info, read the NY Times article on Cargill’s “Hard Sell on Salt”)
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