“Healthy” Food Makes You Hungrier

According to a pair of new studies, when “normal” people eat “healthy” food…. they get hungrier.

And what do they get hungry for?

More “healthy” food?

Nope.

They don’t want healthy… they want something tasty…something sweet, something greasy and crunchy and salty and…… damn, now I’m getting hungry.

But wait, this study doesn’t apply to me.

It only applies to “normal” people.

In the second study, people who identify themselves as being concerned about their health & bodyweight (like me) didn’t experience those same “post-health food” hunger pangs.

They were satisfied with the “healthy” food.

.

So, what’s the difference?

The difference is that people who identify themselves as “healthy” receive mental/emotional satisfaction from taking “healthy” actions – eating healthy foods, exercising, etc.

Conversely, “normal” people who don’t identify themselves as someone who eats for their health just don’t get that emotional/mental satisfaction.

And that lack of emotional/mental satisfaction manifests itself as a hunger for junk food.

And, to make things worse, when they eat the junk food, they actually strengthen that internal picture of themselves as someone who eats “junk” food instead of “healthy” food.

.

It’s a real chicken/egg dilemma.

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Conclusion

There is no point in eating rice cakes and tofu if you hate eating tofu and rice cakes.

At some point, your dissatisfied brain will drive you towards that pint of Ben & Jerrys.

.

You have to get your mind onside before you will be able to  any sort of lasting change.

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But that’s easier said than done, isn’t it.

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About healthhabits

Doug Robb is a personal trainer, a fitness blogger and author, a competitive athlete, and a student of nutrition and exercise science. Since 2008, Doug has expanded his impact by bringing his real-world experience online via his health & fitness blog, Health Habits. Read more posts by Doug at Hive Health Media.

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Thanks, I will check this out.
I do have what I feel is a dumb question though.
If the regular dairy products that people have been using for centuries are better to eat than the low-fat versions (the former of which I had said gives me the signal to stop eating), why would the pizza be bad though? The carbs? If it is that, I can attest to that. Also - the fat on the pizza itself is not given in moderation - that is, the issue for me is not necessarily that it isn't a low-fat cheese but it is well beyond the serving size of "regular" cheese we probably should have at any given time.
There was this one link I read that was suggesting that the increased consumption of low-fat and skim milk by women could be contributing to the increased rates of breast and ovarian cancer because the fat in the milk contains essential nutrients that help fight against "foreign invaders." I cried my eyeballs out on this. I don't know if it's true but what if it's something to consider?
I also agree now that diet pop is a killer, literally. I probably already have a brain tumor just waiting in the works because I've been drinking it too many years now in too much quantity. I still want to stop it. I've been suspicious that such drinks MAKE YOU FEEL HUNGRIER and SPARK your appetite and...low and behold I do some google searches and yes, people have the same problems. Speaking of the pizza I was talking about and getting the signal - not much longer I did the foolish thing of having a diet coke and guess what - I suddenly got the incredible urge to eat. And that was minutes after my brain felt so full that it didn't want to eat ANYTHING. Something is totally up with this.
I've been considering sparkling water with some flavoring but I'm scared that this will also make me "hungry." I certainly want to make sure it's not artificial sweetener in it though. My problem is that I can't quite stave off the craving for some carbonation after a meal. I do drink plenty of water nonetheless after it but I still like some carbonation to feel "satisfied" so I'm struggling with that. What brands of sparkling water would be appropriate, if any?

In my experience, it has been my "dumbest" questions that have given me my greatest insights into health, fitness & nutrition - so fire away with the questions.
Here's why I think pizza is bad for your health - the flour used in pizza is ground incredibly fine. While this makes a good crust, it also means that the sugars are absorbed very quickly by your body. This raises your blood sugar, which causes your pancreas to start pumping out the insulin.
When you combine that with all of the calories (and usually fat) found in a slice of pizza, we are looking at a very efficient way to store body-fat
But what makes it worse is that chronic consumption of pizza (and similar foods - sandwiches, wraps, pasta, etc) creates a chronic situation of elevated blood sugar & insulin.
This isn't good - leading to type 2 diabetes & metabolic syndrome
When it comes to health, I think that Paleo is the way to go, but I understand that people love their pizza. And that's where it gets tricky. Balancing what is good for your health (meat, fish, poultry, vegetables) with the foods that your tastebuds are craving (pizza, etc)
Re flavored water - I start every day with a glass of water with a splash of lemon juice

Well -
I struggle to death with gluttony attacks because, due to the fact that my dad is a heart patient, he is obsessively against a threshold amount of fat in his diet but at the same time it kills me because, due to mostly "low" fat foods that he eats and cooks, I am always hungry and overeating and thus overweight.
Well guess what happened last night. I ate some pizza (OK I don't agree that pizza is the best thing but keep reading in order to see the point I will make) with regular cheese on it (he didn't make it). The unthinkable happened. I actually got the SIGNAL to stop eating eventually. This only happens with regular foods (this does not apply to bad junk food or food from restaurants or fast food joints, whose food is even more difficult to find out what's really in it) that have the taboo types of fat that people tell us to avoid.
I'd like not to eat pizza to do that though - but my point was that with lower-fat dairy products, I cannot for the life of me get that signal to stop eating. It makes me petrified for my health. Yet the natural, whole foods and nutrients that come from the fat that people say is bad for you (like dairy, or some of the fat from meats and chicken) are the ones that make me feel like I can control my hunger and my cravings.
I used to ask myself...if so-called regular, "bad" food for you helps you feel satisfied like this, why is this so wrong? Why is it better to eat "light" foods and still feel hungry, and want to keep eating and feel that disequilibrium? Something feels so off.
I think I could get a heart attack either way - so I don't know what to think anymore. I'm definitely not advocating that we just "drink" cheese and and all that stuff.

It's too bad that you are having to deal with the "low fat" is best info coming from your Dad's doctors.
As much as I would say that pizza is a bad choice health-wise, I would also agree that a low-fat diet is just as bad.
Take a look at what I have written about the Paleo Diet and see if it makes any sense to you. It's a diet based on real food that we have been eating for millions of years - meat, eggs, nuts, seeds, vegetables, fruit...
You can get my free ebook about the Paleo Diet here
And here are a bunch of my articles tagged Paleo
Take a look at this stuff and let me know what you think. It's a diet that is high in nutrients (vitamins, minerals, enzymes, etc) which results in a reduction in food cravings

I definitely agree that “healthy” food can make you hungrier quicker, but I also think it fills you up quicker than potato chips, candy or other unhealthy foods. So maybe, if we always eat “healthy” food then yeah, we might eat more, but end up getting the correct amount of nutrients we need. I also believe that it is a mental thing. If you are satisfied with how you look or feel after a meal then you'll stop eating. If you're bored, upset or any other negative mood you may just continue.

I couldn't have said it better myself. All of my friends are on "low fat - healthy diets". I do low carb and eat all the good fats I want. I'm losing weight, they are standing still or gaining. One would think they would step back and take a good look, instead of telling me I'm crazy.
Soy products are definitely not on my diet either. I also agree with Matt Jones, we CAN change our genes through eating the right foods (among other things).

Great article..but do you really agree with the eating tofu part? From my studies all unfermented soy products are quite dangerous...what are your thoughts on this?

CJ - As a Paleo guy, I avoid tofu. For the article, I referenced tofu & rice cakes because they are prototypical diet foods for newbie dieters

On the other hand, there's this study:
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It appears that a high nutrient density diet, after an initial phase of adjustment during which a person experiences "toxic hunger" due to withdrawal from pro-inflammatory foods, can result in a sustainable eating pattern that leads to weight loss and improved health.
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http://www.nutritionj.com/content/9/1/51

It's also a very common, learned behavior for people to seek comfort from certain unhealthy foods, hence the idea of "comfort food," I guess. If you're trying to make better food choices, I think it's really important to seek comfort from other sources in order to fulfill that need. Otherwise a bad or stressful day may hit, and it's right back to the ice cream.

Great article, thanks for sharing.

I totally agree with this blog. Believe it or not when I am hungry(consider myself healthy ery much), I eat cooked food or go for healthy food except on a weekend. It is just of those things you become accustom to if you really want and need to live a healthier life.

That explains a lot! Sometimes I get satisfaction from the health food, sometimes not, but my body is starting to dislike the junk, so there is hope! It also tends to depend on my mood as to whether the health food satisfies.

I agree. For many clients we need to address diet and portion size as a huge initial contributing factor to help feed results.

I think some of this is just human nature. I was just reading a book, those who order non-fat drinks at Star*ucks are more likely to use cream than low-fat milk. People who make a special effort to recycle or do something environmentally sustainable, tend to make up for it elsewhere. I guess people who are actually into being/eating healthy take their reward in other ways.
Matt Jones, those are some amazing assumptions, huge leaps of faith. I'm going to continue NOT believing that you can really change your genes with diet, ok? Unless we're talking transcription errors, which i don't think you are.

thanks for share.. ^_^

Great blog! I totally agree that eating healthy foods make you hungry, and I also agree that it is a normal phenemenon. You mind certainly has to be onside to transition to a healthy lifestyle, and it takes time.
Great post, keep 'em coming!
Sebastien

This is a good reason to look at food as fuel for the body. I think that a lot of people believe they understand that concept, but in reality have not thought through the idea enough to really know how true it is. I am no expert, but I have read that eating certain foods/macro's will enable and disable gene's. If that is indeed true you can basically change your genetics with diet, in which case potentially all of the predisposed diseases can easily be avoided, or lessened, with simply eating the right foods. Not to mention the potential to increase quality of life, and maintain quality of life, in later years.