Fatwashing is the new Greenwashing

October 5th, 2009 by DR Leave a reply »

thierry henry play 4 life pepsico

Frank Lampard and Thierry Henry are the celebrity faces of a new anti-obesity ad campaign being launched by Pepsi.

Anti-obesity & Pepsi?

That’s an odd combination

soda obesity nyc

I always thought that soda helped to cause obesity.

But, if Pepsi wants to help me lose weight and get fit, then they must be one of the good guys…and therefore, I must drink more Pepsi

MUST DRINK PEPSI….MUST DRINK PEPSI….MUST DRINK PEPSI….

Nooooooo!!!!!!!

Help….I’ve think I have just been fatwashed by Pepsi

frank lampard play 4 life pepsico

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No comments

  1. Hilarious article Doug. Reminds me of an article I read once where they said that the smoking companies, who were legally forced to make their own anti-smoking commercials for kids, would make clever commercials that seemed anti smoking but were actually meant to get kids interested in smoking. Crazy stuff.

    Cheers,

    -Rafi

  2. Matt Jones says:

    You know, if Pepsi really wanted to help out, they could formulate some new soft drinks using natural sweetners like stevia. Yeah stevia has a sometimes odd taste, but I bet you could formulate something that would accent the taste and make a good product, and it could be all natural. Throw in some herbs like cinnamon and bitter melon and it may even become a blood sugar lowering/balancing drink.

    I love soda, its a downfall of mine, so I wish there were natural options that are calorie free and don’t use all of these artificial sweetners. Its not only the taste but the texture of the fizziness, so replace the bad with some good and maybe there could be a great compromise.

    -Matt

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