You heard it here first.
$5 for a can of Coke.
And I’ll tell you why:
But, what kind of intervention?
Nah, all of those options cost money.
What we need is an anti-obesity plan that actually makes money for the government.
Because we all know that the government needs money. Between the recession and rising unemployment and the war(s) and the potential cost of President Obama’s healthcare reform package, the feds are strapped for cash.
So, how can the gov’t raise big wads of money in order to give America a collective six-pack?
More specifically, sin taxes on the food and/or behaviors that lead to obesity.
But what should we tax?
What we need is a nutritional villain
How about trans fat?
No, that won’t work. Bad PR and gov’t bans have pretty much killed off trans fats.
We need something new.
How about this?
According to the American Heart Association:
And there we go. We have our villain
And since we get most of our added or non-naturally occurring sugar from soft drinks, look for a big gov’t/NGO/media push for a sin tax on soft drinks.
Mark my words people.
5 Bucks for a Can of Coke