I just read a great post by Lisa Newton (CEO of Iowa Avenue), in which she exposes the amount of marketing money spent to encourage your children to drink pop, eat cereal and get fat.
Here is the full list
But wait, the government is taking steps to reverse the growth of childhood obesity.
Big government money.
“The Centers for Disease Control’s current annual budget for nutrition, physical activity, and obesity is about $41 million for Americans of all ages. The U.S. Department of Agriculture’s Team Nutrition, whose goal is to improve children’s eating and physical-activity habits, has an annual budget of about $10 million“.
In total, just under 13.5% of the pop, cereal and junk food budget is spent on marketing healthy alternatives.
And we wonder why our kids are FAT.