Ahhhhh… the wonders of the free market system.
I was reading todays newspaper when I came upon this article .
For those of you who don’t want to read the whole article, here is a 10 second synopsis:
Employee fat and out of shape
Employee less productive
Company lose money
Company pays for employee to get in shape
Employee more productive
Company make money
Now, depending on the size of the company and the value of the employee to that company, funding for employee fitness can vary between a small contribution towards a gym membership to a personalized fitness consulting package including nutrition, personal training, fitness equipment and psychological support.
But at the end of the day, these businesses are looking at the bottom line. Their employees are valuable to them because of what they can or can’t produce. If an investment in their employees health will help them turn a profit, you can bet they will make that investment.
My question is: Why don’t most people make that investment in themselves?
Any answers???
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I have been asking that question myself for years. It’s just not that enjoyable for most ie gyms, programs, plans etc don’t appeal to the majority of us. It has to have a ‘fun’ element ie game of soccer, touch football, scavenger hunts, challenges etc something that they will enjoy. Fitness professionals and employers have to use their imagination and perhaps be more creative if we are to help people invest more time and effort into their health and fitness.